It will be obvious to many that £3,000 is not a lot of money for a big charity or major corporation. Conversely, for many very small organisations that may be more than they raise in a whole year.
It also stands to reason that what I’m about to tell you will almost certainly help anyone who follows it raise a lot more than £3.000, but more importantly it will help a lot of you raise ten times that amount.
What I’m going to outline for you in this post is exactly what I include in my paid course (How to Raise £3,000 in 30 Days). What you’re not getting are the support videos, the concise written instructions, the templates and the direct and personal feedback from myself, but for those who simply want to be pointed in the right direction this will be more than enough.
Stage 1: The Pre-Launch
That’s right! All clients who enrol on the programme are given an extensive starter module, to make sure you are absolutely ready to hit the ground running when you launch into Day 1 of your thirty days. A lot of it will be going over what for some of you will be routine things that you had in place long ago. For others it will be a chance to dot the I’s and cross the T’s and make sure you, your project and your organisation are “fit for funding.” You need to do the same.
This first pre-launch module is divided into five
1. Download and study my specially designed FREE infographic
An easy to use visual reminder of some of the key principles of fundraising as well as links to hundreds of sources of grant funding and other useful links.
2. Recruit and build your team
To be truly successful at fundraising, like many other things you need a good team. My specially and personally deigned Working Styles Questionnaire helps in analysing the different styles, qualities, strengths and even weaknesses that each of us may have and then maps that to the different parts of the fundraising cycle to determine where (and how) each of us might be most effective in the fundraising effort.
3. Work on the case for support
Absolutely essential! This is where you define what you are trying to support, how that support will manifest and what you will spend the money on. We include a downloadable template to help you get this right.
If you don’t have the template then at least make sure you clarify who you want to support, the problem(s) being tackled, the methodology and methods you will use, the outcomes and exactly what the money will be spent on. Any reports or statistics to backup anything you say is certainly a must at this point.
4. Bring the corporate profile up to scratch
Can you be contacted via your own website, email, social media, telephone, postal service etc? Are bank accounts and other collection methods in place? Are you portraying the right public profile and image? Are you listed in the right place
5. Get ready to receive funds
This is where you make sure it’s easy for people to donate and easy to make sure the funds go to the right place. One recommendation would be to register with Paypal and create a DONATE button for your website. You have to make it absolutely clear that a donation is welcome, it is needed and most importantly that it will be put to very good use.
You will no doubt begin to see that getting prepared in this way will help you in all your fundraising including the submission of Great Grant Applications. Anyway, if you have followed the steps so far or you were already up to speed then you are now ready to implement the 30 day programme.
The Programme: 30 Days to Raise £3,000 (or a lot more)
By now you are beginning to see that this programme revolves around three things, namely
- A Donor Campaign
- A Crowdfunding Campaign
- Multiple Fundraising Events
It would be too much to give the daily breakdown and all the templates that come as part of the paid course. However, what I will do here is give you the essentials that can get you up and running and bringing the money into your project or organisation. So let’s take the three steps one by one.
i. The Donor Campaign.
The Donor Campaign begins with listing all the people you know or know about and want to target. If you expand on this it will involve somehow gaining or creating more contacts.These target donors will fall into a number of categories such as friends, family, colleagues, business owners. major corporations, sports clubs, charities etc etc.
Your job will be to maximise this database of contacts and develop a clear strategy for reaching each of the target groups. Strategies can be face to face, telephone, email, letter in the post, radio advertisement, knocking on doors and street collections, to name just a few. Not only must you be clear about how to reach these target donors but also you need to know what you are going to ask for. This could be a cash donation, sponsorship of an event or access to talk to their workforce directly. For many this can seem rather daunting, and to be honest it is not something to be taken lightly. However, if you follow the steps we give you in the main programme it becomes much easier as we break it down into a number of smaller, easier and more manageable steps over the whole 30 days.
Crowdfunding is pretty much in vogue at the moment as a a way of raising capital for many great and profitable ventures. In essence investors are incentivised to donate money to a project. Obviously one type of donor/investor does it to have a share in the new venture that they hope will become financially profitable at some point in the near or ore distant future. Others just want to be part of something great for a variety of non-overtly financial reasons. Then a further set like the incentives that are being offered which could be an email thank you for donations over £10, or a signed copy of a book, for donations over £50, or even being listed as a co-producer of a film for donations over £50,000.
It’s exactly the same with your project. You need to decide on the platform you are going to use (eg. Kickstarter, Crowdfunder etc.) and the level of funding you are going to seek. For example if your total target is £3,000 then perhaps you will aim to raise a third of that (£1,000) through crowdfunding.
You will need to adapt your Case for Support for the crowndfunding platform. You then need to decide on the level, types and actual incentives you will offer and for what size of donation. What you must not forget is that it’s up to you to drive traffic to your crowdfunding page/website.
I hope by now you are seeing the pattern. You launch each part of the campaign and keep building it up over the 30 days (and well beyond that in most cases). You will also see that all the components interlink. So right at the beginning of the 30 days we help you to shortlist ten (10) fundraising events to take place over ten days, typically days 18-27 of the thirty. These events can range from sponsored bungee jumps, an auction, a concert, a dinner party or a raffle.
Part of your donor campaign will be to get sponsors, participants, volunteers and publicity for these events as well as cash donations. The aim is to have every part of each event sponsored. This might include the venue, travel costs, materials & other resources and any professional fees as well as advertising.Each event should not only raise funds in it’s own right but should generate heaps of publicity and goodwill that feeds back into the both the donor and crowdfunding campaigns as well as generating a host of leads of new and potential donors and supporters.
If you would like to book a fundraising consultation or have any queries please use the following form:
You can preview and subscribe to some of my other developed online courses via Anglia Mu’amalat College and School of Business & Enterprise.